• Toward More Accurate Marketing Mix Models
  Location: Classroom F-45
  Jeff D. Brazell and Randolph E. Bucklin, Coordinators
  Jorge Silva-Risso, David Montgomery, Berend Wierenga, Russ Winer, Bill Cook, and Peter Danaher, Discussants
  
  
• Revenue Management and Dynamic Pricing
  Location: Classroom F-50
  Peter Bell, Coordinator
  E. Andrew Boyd and Steven Shugan, Discussants
  
  
• Modeling and Measuring Social Networks and Their Effects on Marketing
  Location: Classroom F-55
  Arvind Rangaswamy, Coordinator
  Nils Andres, David Bakken, Bill Cook, Raghu Iyengar, John Eichert, Puneet Manchanda, and Sonke Albers, Discussants
  
  

• Marketing Accountability
  Location: Classroom F-45
  Koen Pauwels and Neil Canter, Coordinators
  Ghaurav Bhalla, Suresh Divakar, and Russ Winer, Panelists
  
  
• Challenges in Implementing Marketing Science
  Location: Classroom F-50
  Hans-Willi Schroiff and Manfred Krafft, Coordinators
  Gerry Katz, Ujwal Kayande, Gary L. Lilien, John Roberts, Prabha Sinha, and Joel Steckel, Panelists
  
  
• Customer Retention and Lifetime Value
  Location: Classroom F-55
  Bruce G.S. Hardie, Coordinator
  Ben Armstrong, Walter Blotkamp, V Kumar, and Hongjie Wang, Panelists
  
  

• Stereotypes, Prototypes, and Keys to Success in Improving Decision Making
  Location: Auditorium G-06
  Glen Urban and Vince Barabba
  
  

• Dashboard for Resource Allocation Decisions
  Location: Auditorium G-06
  David Reibstein and Pat LaPointe
  
  

• Rocket Science Retailing
  Location: Auditorium G-06
  Marshall Fisher and Kevin Freeland
  
  

• PIN Optimal Auction Vehicle Distribution (ODAV) System at J.D. Power: Applying Price Forecasting, Elasticity Estimation, and Genetic Algorithm to Used Vehicle Distribution
  Location: Auditorium G-06
  Jie Du, Lili Xie, and Stephan Schroeder
  
  

• Pricing Digital Content Product Lines: A Model and Application for the National Academies Press
  Location: Auditorium G-06
  P K Kannan, Barbara Pope, and Sanjay Jain
  
  

• Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific
  Location: Auditorium G-06
  V Kumar, Jia Fan, Rohit Gulati, and P Venkat
  
  

• Media Measurement and the Use of Media Data
  Location: Classroom F-50
  Peter Danaher and Jim Spaeth, Coordinators
  Mark Green, Bill Moult, Magid Abraham, and Wendy Moe, Discussants
  
  
• Retailing
  Location: Classroom F-60
  Kusum Ailawadi and Franz Dill, Coordinators
  Delaine Hampton, Marc Vanhuele, Matt Hamory, Oliver Wyman, and David Bell, Discussants
  
  
• Marketing and the Life Sciences
  Location: Classroom F-65
  Stefan Stremersch, Coordinator
  Puneet Manchanda, Jehoshua Eliashberg, Jim Mansfield, and George Chressanthis, Discussants
  
  

Parallel Workshops

• Issues and Controversies in Conjoint Analysis and Choice Modeling and How They Are Likely to Shape the Future of the Field
  Location: Classroom F-50
  Thomas Eagle and Jordan Louviere, Coordinators
  Eric Bradlow, Pradeep Chintagunta, Michael Conklin, Mark Garratt, and Arvind Rangaswamy, Panelists
  
  
• Current Challenges in New Product Development
  Location: Classroom F-60
  Peter Golder and Tim Renken, Coordinators
  Lee Markowitz, Pam Morrison, Sam Parker, and Bob Woodard, Discussants
  
  Measuring Brand Equity
  Location: Classroom F-65
  John Roberts, Coordinator
  Doug Bowman, Alastair Gordon, Ram Krishnamurthy, Bob Leone, and Curt Stenger, Discussants